Playboy Cancels Plan to Open Macau Entertainment Venue

Nov 23, 2009 1:00 PM PST
HONG KONG — Playboy Enterprises Inc. has canceled its plan to open Playboy Mansion Macao, a 40,000-square-foot entertainment complex.

Playboy, publisher of Playboy magazine, and Cyber One Agents Ltd. formed a joint venture in 2007 and planned to open the venue this year.

Playboy Mansion Macao was to offer dining, nightclubs, specialty retail elements and a Hugh Hefner Villa, complete with Playboy pool and grotto.

Shareholder eSun Holdings Ltd. disclosed the cancellation but didn't say why Playboy terminated the project. Kowloon-based eSun operates media and entertainment companies in Hong Kong and Mainland China.

Playboy Mansion Macao project was to be just one destination point at the Macao Studio City, a 33-acre site with a 1 million-square-foot mall located next to an immigration checkpoint.

Macao Studio City was created in partnership with Taubman Centers Inc., a commercial property owner based in the U.S. whose holdings are primarily retail malls.

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