Sex.com Officially for Sale via Sedo

Jul 1, 2010 11:00 AM PST
CAMBRIDGE, Mass. — Sedo, the online domain marketplace and broker of domain names, announced that it has entered into an agreement with Escom to privately broker the sale of Sex.com and two related trademark registrations.

“We are excited to be working with Sedo,” said Del Anthony, CEO of Escom.

“We believe Sedo’s vast experience, expertise with high value domain names, credibility and worldwide network of clients will ensure that Escom receives a price for the Sex.com domain name and its related trademarks that reflects its true value as the best domain name in the world.”

“It is an extremely rare opportunity that a domain name of this caliber becomes available for sale,” said Kathy Nielsen, director of sales at Sedo.

“We are very pleased to be chosen as the exclusive brokerage firm to represent this domain sale. Short, descriptive domains are an amazing marketing vehicle. The sale of Sex.com presents potential buyers with a once in a lifetime opportunity. The possibilities for this domain are endless and will enable the new owner to instantly define itself as a leader in its industry.”

According to Sedo, descriptive domains that define a category historically have been the most valuable online properties.

“Sex” continues to be one of the most searched for terms on the web and its mainstream appeal has grown exponentially over the past few years, according to Sedo.

Sedo says that the new owner of this domain will enjoy a clear competitive advantage as a market leader, dramatically enhanced organic search rankings, tremendous traffic generated from direct navigation and an ability to drive online marketing and branding initiatives.

Escom scooped up the domain name in 2006 for an estimated $14 million.

Parties interested in buying the Sex.com domain should contact Sedo at consult@sedo.com.

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