Report Says Canada Leads Internet Usage

Jan 1, 2011 6:00 AM PST
TORONTO — Webmasters who are either based in Canada or market to Canadians should be happy to hear that the country is statistically the biggest Internet user in the world.

According to a report from Canada’s Globe and Mail, 68 percent of the Canadian population is online, which represents more than any other country.

France and the U.K. came in at 62 percent, Germany 60 percent and the U.S. at 59 percent.

What’s more, Canada’s average web user spends more time online than any other, logging nearly 42 hours a month on the Internet. Israel was second with an average of about 2,300 minutes, while a few other countries were close to the 2,000-minute mark.

There’s good news for the streaming business as well.

Canada led per capita consumption of YouTube video, watching an average of 147 videos per month, compared to the 100 watched by American users. The average viewer age is 18-24 which represented the biggest demographic with a monthly average of 244 videos viewed over the course of 1,095 minutes, or more than 18 hours.

Although Canada lagged a bit in the social media category, it did score 51.2 percent penetration on Facebook. Its Twitter numbers increased by 75 percent in 2010 and is growing. A Twitter spokesperson said that since the beginning of the year the number of daily tweets more than doubled.

Canada also took the lead in Wikipedia usage with the average user reading 16 pages on the site every month.

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