Digital Playground Expands Its Online Business

Jan 4, 2011 6:15 PM PST
VAN NUYS, Calif. — Digital Playground says it has expanded its online business from top to bottom.

With the expansion, Digital Playground said it will launch JacksPlayground.com on Saturday. The site features exclusive content from 12 different niche sites, Digital Playground's Harvey Kaplan said.

“This is the first site of its kind for Digital Playground,” says Kaplan, the company's director of Internet business development. “JacksPlayground.com is huge. We’ve listened to our members and we’re giving them all the genres they want in one site for one low price.

"It’s good for our affiliates because it allows them to target customers by genre. And it’s great for customers because it gives them access to a massive library of content.”

New affiliate marketing tools have also been added, including Free Hosted Galleries that allow affiliates to choose the stars or movies they want to promote. Kaplan says Digital Playground’s new affiliate program will be premiering at the show, “It was built from the ground up to be fast, flexible and friendly to navigate, check stats and monitor campaigns.”

Digital Playground Cash, just nominated for Best Studio Affiliate Program of the Year for 2010 by XBIZ, also provides users with award-winning exclusive content from DigitalPlayground.com, JesseJane.com and RobbyD.com. The destinations, featuring contract superstars Jesse Jane, Riley Steele, Stoya and Kayden Kross, are some of the highest-performing paysites in the business.

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