Trigg Laboratories Names New Spokesperson

Feb 2, 2011 2:45 PM PST
LOS ANGELES — Trigg Laboratories, the makers of Wet specialty line of personal lubricants and intimacy products, announced urologist Jennifer Berman, M.D., a leading expert on sexual health issues and urology, as a company spokesperson.

“Dr. Berman’s expertise in sexual health makes her an ideal fit for the Wet brand, and we’re thrilled that she shares our passion for helping couples improve sexual intimacy and pleasure,” Trigg Laboratories founder Michael Trygstad said. “We look forward to working with Dr. Berman to provide advice on how to have more satisfying relationships, but also insight into maintaining one’s overall sexual health and well-being.”

Trigg Labs said Dr. Berman is internationally known as an expert and pioneer in the field of female urology and female sexual medicine, having developed research studies on the physiology of female sexual function and dysfunction, as well as the medical therapies for female sexual function complaints.

“Through my work as a urologist, I've seen that the use of personal lubricants can lead to more fulfilling sex for people in a wide variety of situations, from women suffering from vaginal dryness due to menopause or a recent birth to men experiencing erectile dysfunction or prostate issues,” Berman said. “I'm excited to work with Wet to educate individuals on how they can optimize their own sexual health and experiences.”

Berman also is the co-author of the best-selling book “For Women Only: A Revolutionary Guide to Overcoming Sexual Dysfunction and Reclaiming Your Sex Life,” as well as the book “Secrets of the Sexually Satisfied Woman: Ten Keys to Unlocking Ultimate Pleasure.”

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