Baci Lingerie Reports Major Success at Salon de la Lingerie

Feb 24, 2011 9:15 AM PST
MIAMI — Baci Lingerie has returned from a successful exhibition at the famous Salon de la Lingerie show that took place Jan. 22-24 in Paris, where the high-end sexy lingerie brand signed several new exclusive European partners.

As the main sponsor of the world’s largest and most prestigious lingerie trade fair, Baci Lingerie displayed its products, which quickly changing and dominating the industry, the company says.

For those that missed the event, Baci Lingerie presents its global promotional trailer, which can be viewed at Baci-Lingerie.com/paris.

“It was an amazing experience exhibiting at the show for the first time,” Baci Lingerie COO Robert Rosen said. “We did not know what to expect as a new brand on the market and exhibiting at a show with many well established brands. However, we felt that the show was a tremendous success for us as everyone was stunned at our magnificent booth and the displays. Our lingerie and eyelashes were a huge success and our concept of affordable luxury was the most discussed topics at the show. We wanted to demonstrate to the entire world our concept of delivering the best value of sexy and elegant lingerie, which comes with the best photographs and artwork, in beautifully designed premium packaging for the best pricing in the world. We received numerous requests from many people looking to become exclusive partners in their country and signed many new partners at the show.”

Among the many countries Baci Lingerie has infiltrated, the company recently signed with a new major partner in Europe’s biggest market. According to the company, Baci Lingerie Germany’s owner is well known throughout the world in the industry for his different investments in the lingerie and erotic industries. Among them, he is a main shareholder of the Venus Fair in Berlin, the largest erotic fair in the world.

“We are very proud and excited to finally start and develop a wholesale division of Baci Lingerie in the Germany market,” Rosen said. “Currently we have also an agreement in place with the Europe’s biggest online reseller that is based in Germany and who was selling directly to 4 million consumers in massive quantities. We wanted to further expand our brand and to be able to bring it to department stores and open Baci Lingerie mono brand stores in Germany besides the online channel we dominate already.

“The main investor of Baci Lingerie Germany has more than 30 years of experienced success in brand development and distribution, is one of Europe´s most successful business man in the industry and complements Baci Lingerie's mission of delivering the best value of sexy and erotic luxury for the lowest prices ever seen on the market.”

Rosen added that analysis and research of the German market projects multi-million dollar sales turnover and Baci Lingerie has signed an agreement that guarantees the opening of several mono brand stores in the next couple of years.

The first six Baci Lingerie mono brand stores are set to open within the next couple of months, Rosen said.

“It was only a matter of time until we set up a wholesale operation in Germany as our other online partner was selling more than 300,000 pieces of Baci Lingerie per month and we were receiving requests for Baci Lingerie products like crazy in Germany. We will still be partnering with the biggest online re-seller and we have made sure that there will be strict compliance to pricing policy to ensure that prices remain fair for all levels of sales distribution in the future,” he added.

Baci Lingerie said it is looking forward to meeting new partners and developing new relationships at upcoming shows, including the International Lingerie Show in Las Vegas March 28-30.

To contact Baci Lingerie, email info@baci-lingerie.com.

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