Kasidie.com Ranked 3rd Largest Swingers Website
The company said in the 14 months since its launch, the website trails only behind SwingLifestyle.com and SwingersDateClub.com that rank No. 1 and 2 respectively.
“We are extremely proud of this accomplishment, as it reflects the how the market has received the product and features we built,” said Scott Purcell, president of Kasidie.com.
Greg Elgort, co-founder and CTO said, “Truth be told, we had an unfair advantage. Since we built the social network from scratch we were able to use tools and technology that simply didn’t exist when our legacy competitors put their dating sites together.”
The company’s plan is to supplant dating site AdultFriendFinder (AFF) in mainstream Alexa ratings, which it sees as one of its main competitors despite the fact that it considers AFF a website "for the sexually adventurous" and not a true swingers' destination.
Website management said it wants to have a socially-focused swingers website in mainstream.
"With an estimated 150 million people worldwide who live a consensually non-monogamous lifestyle, as swinging becomes more and more accepted it's important for Kasidie.com to be at the forefront as a gateway to the swinging lifestyle."
The company noted that to date it has grown primarily through word of mouth and an aggressive swinger club relations program. In addition, company founders Scott and Nicoleta Purcell have come "out" and have appeared on the Tyra Banks TV show, PlayboyTV, TLC, various radio shows and print media.
“We’re only getting started as Kasidie continues to develop new features, new applications and social functionality for swingers along with the industry’s only integrated affiliate program," Purcell said.
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