FriendFinder Files to Relaunch IPO

Mar 17, 2011 8:30 AM PST
BOCA RATON, Fla. — FriendFinder Networks Inc. announced today that it will again file for an IPO.

The company, which also owns Penthouse Media Group, Inc. and operates the AdultFriendFinder network as well as about two dozen more networking sites, has officially filed an amendment to the Registration Statement on Form S-1 with the Securities and Exchange Commission (SEC) in connection with the relaunch of its proposed initial public offering of common stock.

The company said that it intends to use the net proceeds of the public offering to repay a portion of of its debt reported to be about $319 million.

FriendFinder said its registration statement relating to the proposed sale of these securities has been filed with the SEC but has not yet become effective.

Imperial Capital, LLC and Ladenburg Thalmann & Co. Inc. are serving as joint bookrunners for the offering.

The company originally filed a registration statement with the SEC in December 2008 hoping to raise $460 million in an IPO that was later adjusted to $220 million.

FriendFinder delayed an IPO last January citing poor market conditions. At that time the company planned to sell about 20 million shares for $10 to $12 each, with its stock listing on the New York Stock Exchange under the symbol FFN.

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