Bluebird Films Joins Exclusive S.T.O.R.E. Program

Apr 1, 2011 1:15 PM PST

LOS ANGELES — Bluebird Films has announced it has joined the S.T.O.R.E. Program, which offers onsite retail assistance on behalf of a select group of adult companies.

S.T.O.R.E., an acronym for Supporting the Onsite Retail Establishment, includes free educational seminars, point-of-sale support, merchandise and marketing expertise. It currently works with companies such as Wicked Pictures, New Sensations, and Zero Tolerance.

“Today's consumers have a wealth of knowledge and purchasing options at their fingertips,” said S.T.O.R.E. Program owner Scott Stein. “Our team of Certified Retail Specialists offer a fresh and unique perspective to today's adult retailer.”

The S.T.O.R.E. Program is a complimentary service for retailers, assisting them in maximizing profitability with key product lines. Their extensive footprint in the market includes metropolitan areas and rural locations alike.

With a knowledgeable national staff of Certified Retail Specialists, the program works hand-in-hand with retail partners in developing a personalized in-store marketing and merchandising system that the company says is virtually guaranteed to increase visibility, sales, and, with new return customers, expand profit margins.

“It's an honor to be working with a strong company like Bluebird Films,” Stein said. “I look forward to increasing their brand awareness, dynamic content, and extraordinary contract superstars.”

Bluebird Films recently was honored with two XBIZ Awards, including Nicholas Steele's Best Director honor for "Bat FXXX" and the movie's Best Special Effects honor at the 2011 show in February.

And the company in March announced the signing of Dylan Ryder to its roster of exclusive talent.

Vice President of Sales Drew Dixon remarked, “In today's economy having a trusted ally helping you navigate your way through the current brick and mortar challenges is a welcome surprise. S.T.O.R.E. Program offers everything we need to expand our brand.”

For more on the S.T.O.R.E. Program visit TheStoreProgram.com.

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