Bing Grabs 30% of All U.S. Searches

Apr 12, 2011 11:00 AM PST

REDMOND, Wash. — Microsoft’s search engine Bing grabbed 30 percent of all U.S. searches in March, according to market research firm Experian Hitwise.

The report said that from February to March, the number of searches at sites powered by Bing saw a 5 percent rise from 28.48 percent to 30.01 percent.

That included searches run on Bing’s own site as well as Bing-powered Yahoo sites. Bing itself accounted for 14.3 percent of all searches, according to

Even though Google continued to lead the search market at 64.42 percent, the search giant still saw a gradual decline in searches going from 69.7 percent in December to 68 percent in January and 66.7 percent in February to 64.4 percent in March.

Bing and Yahoo also outperformed Google in successful searches, as defined by Hitwise.

The amount of successful searches allows researchers to determine whether a search engine is providing relevant responses by measuring if a particular search led to an actual visit to a website.

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