SLS Specialty Adds Synergy Erotic to Product Lineup

Apr 14, 2011 3:00 PM PST

HOUSTON — Adult industry distributor SLS Specialty has added Synergy Erotic, a brand of sex toys designed for shelf appeal and to suit the needs of the brick-and-mortar retail market.

SLS is celebrating the new partnership with a 25 percent discount for opening orders. The Synergy Erotic collection features vibrators and toys made with high-quality materials — including Synergy Elite Silicone — and easy-to-use functions, the company said.

Each item is packaged in a distinctive oval-shaped box using clean, cohesive and bright detailing.

“SLS is all about branding and Synergy’s new package redesign gives the products a cohesive look while maintaining each design’s unique look,” SLS Specialty CEO Shane Nelson said.

“I fell in love with the overall image and wanted to bring the collection on board as soon as it was ready. We’re pleased to officially offer it to all of our loyal customers.”

Synergy Erotic CEO Bob Wolf said SLS Specialty is a great fit for his sex toy line because of the distributor’s focus on communication and education on the retail front. 

“As one of the newer lines on the market, and one with very subtle yet important differences, it’s extremely important retailers are made aware of exactly what sets Synergy Erotic apart,” Wolf said. “SLS goes to great lengths to educate their customers as to what they offer and how best to market each brand, and that’s precisely what Synergy looks for in a distributor. We look forward to a prosperous partnership.”

To receive the 25 percent discount on debut orders, email slsorders@slsspecialty.com.

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