DVD, Blu-ray Still Dominate Video Viewing — Report

Apr 18, 2011 4:30 PM PST

NEW YORK — DVDs and Blu-ray discs are preferred for watching movies over all emerging digital services combined, according to a new report.

Market research firm NPD Group says 77 percent of consumers reported watching a DVD or Blu-ray over the past three months, while 68 percent watched a movie on a TV or cable network, 49 percent saw one in a theater and 21 percent used on-demand services.

Consumers also reported that 78 percent of their home video budgets went to purchase or rent DVDs/Blu-rays, while 15 percent was spent on TV subscription services. The remaining 8 percent was split between digital video downloads, paid streaming, paid transactional video-on-demand and pay-per-view.

"Even though DVD sales and rentals are slowing, there is no evidence that consumers are abandoning physical discs for watching movies, even as the choices for viewing are expanding," NPD analyst Russ Crupnick said.

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