Digital Playground Names Frederic Walme as Director of Novelty Sales

May 23, 2011 1:45 PM PST

VAN NUYS, Calif. — Digital Playground has named Frederic Walme as the new director of novelty sales.

The company said Walme comes to Digital Playground with a strong track record in sales and business development. During his four years with Jimmyjane, he increased the presence of the brand worldwide and more than doubled sales.

“I’m thrilled to be joining such a great team of talented people,” Walme said. “Digital Playground is known for the quality and exclusivity of its DVDs and has already established itself among the best novelty companies with its award-winning ‘Pirates’ line. I am looking forward to continuing to grow the business with our existing and future clients. Additionally, I cannot wait for everyone to discover the groundbreaking new product line that we will be launching later this year.”

With a MBA in marketing and entrepreneurship and a background in the cosmetics industry, Walme has developed strong sales strategies and has extensive experience supporting distributors and retailers, the company said.

“We couldn't be more excited to have Frederic join us as the director of sales for Digital Playground Novelties,” said Farley Cahen, DP’s chief operating officer. “His experience and proven track record of success, combined with his strong relationships worldwide, make him the ideal addition to our team.”

Digital Playground CEO Samantha Lewis echoed Cahen’s sentiments, “Frederic is very professional with a vast knowledge of the novelty market. The relationships he’s built in the industry will be extremely valuable to DP Novelties. We welcome him with open arms.”
Walme can be reached at

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