Wet for Her Launches Gay Pride Campaign

Jun 10, 2011 2:00 PM PST

WEST HOLLYWOOD, Calif. — In celebration of GLBT Pride, Wet For Her Paris has launched its Gay Pride 2011 Street Team Promotional Campaign, beginning Friday June 10 with LA Pride in West Hollywood, Calif.

“Wet For Her is thrilled to be bringing our products to the American lesbian market this Gay Pride season,” said Alice Derock, owner of Wet For Her Paris.

“The promotion we have cooked up is fully interactive and it will give consumers a chance to really get to know Wet For Her.”

Wet For Her’s Gay Pride 2011 Street Team Promotional Campaign offers consumers two ways to win: via a Mystery Code Contest or through a Facebook Photo Challenge.

Part one of the campaign, the Mystery Code Contest, offers shoppers the chance to win a mystery discount of ranging value on purchases made at WetForHer.com. Every code is worth a 10 percent price reduction on one item purchased.

Second prize codes are worth a 50 percent price reduction on one item purchased and first prize codes win the full Wet For Her collection (One, Two, Three Luxe, Four More, Five Medium and Five Small) for free.

Part two of the campaign, the Facebook Photo Challenge, asks Facebook users to “like” Wet For Her Novelties and then post a picture of themselves at a Pride event with the Wet For Her Street Team girls on their wall, tagging the Wet For Her Novelties page in the photo. Everyone who does will win a free 4 ounce bottle of Be Wet lubricant while supplies last.

To obtain a Mystery Code and Facebook photo challenge card, visit one of the Gay Pride events listed on WetForHer.com and then locate the Wet For Her Street Team at the festival.

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