Apple Debuts Volume App Purchasing, B2B Apps

Jul 14, 2011 3:00 PM PST

CUPERTINO, Calif. — Apple has introduced a new Volume Purchase program for the App Store.

The program allows businesses and educational institutions in the U.S. to purchase apps in volume and distribute them within their organizations, MacRumors reports.

“Streamline your purchasing process and put more power and productivity in the hands of your workforce,” the company said.

“Simply search for the apps you need, enter the quantity you want to buy, and complete the transaction with your corporate credit card. Apps are available for purchase at the same price listed in the App Store.”

Apple also is allowing businesses to sell and distribute B2B apps for business customers. These apps can be developed for specific needs and distributed to businesses through the same App Store mechanism.

This allows for third-party developers to produce custom deployments of apps specifically designed for clients that are using iOS devices, the company said.

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