Google Acquires G.co

Jul 18, 2011 12:30 PM PST

LOS ANGELES — Google announced Monday that it has acquired a one-letter domain, G.co, that the search giant will use as the “official URL shortcut for Google websites.”

“Only Google will be able to create G.co shortcuts," said Gary Briggs, Google’s vice president of consumer marketing. "You can visit a G.co shortcut confident you will always end up at a page for a Google product or service."

One-letter .co domains have been acquired by some of the Internet's largest player since its inception a year ago — GoDaddy acquired X.co, Twitter took T.com, Overstock bought O.co and Amazon purchased A.co, Z.co, K.co and Cloud.co.

“We are thrilled to have Google join the select group of premium Internet brands that are using the .co domain to innovate online,” said Juan Diego Calle, CEO of .co Internet SAS.  “By featuring G.co in its product and service marketing efforts worldwide, we are confident that Google will help to drive massive awareness and adoption of the .co domain extension in the years ahead.”

Terms of the G.co deal weren't revealed, but Overstock said it paid $350,000 for the O.co domain name last year.

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