ICM Registry Firms Up .XXX Launch Dates

Jul 18, 2011 3:45 PM PST

PALM BEACH, Fla. — ICM Registry has published a plan and related policies for the launch of the .XXX domain. 

ICM said it would extend the Sunrise A period "due to stronger than expected demand." Sunrise A starts Sept. 7.

"The launch plan for Sunrise A was originally planned for 30 days but was extended to assist adult companies prepare and implement the necessary requirements for qualified trademarks and matching domains, which is also known as 'grandfathering.'” 

ICM Registry also said it would close its Founders program on July 31. The Founders program allows qualifying applicants to bypass the Sunrise process for their existing domain names and also have the opportunity to acquire premium domains.  

This program was constructed for adult companies that have interesting new ideas for premium generic names or well-known companies with sizeable portfolios. 

Sunrise closes Oct. 28, and on Nov. 8 Landrush opens. It will run for 18 days, but unlike Sunrise, Landrush has no qualification requirements, ICM said. 

In the event of competing applications for a domain name, a closed-auction session will be held for those applicants at the end of the Landrush period. 

General availability starts Dec. 7.

Complete details of the launch are available at ICM Registry’s website here

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