Google Promises Faster Page Loading With New Service

Jul 28, 2011 12:00 PM PST

MOUNTAIN VIEW, Calif. — Google introduced its Page Speed Service today, promising to boost page loading speed by 25 to 60 percent.

"Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices, and serves them to end users via Google's servers across the globe," said Ram Ramani, a Google engineering manager. “Your users will continue to access your site just as they did before, only with faster load times."

The service is being offered to a limited set of webmasters for free, but the search engine giant said it would offer the service at a later time for a fee, according to PCMag.com.

To use the service, webmasters need to sign up and point their site’s DNS entry to Google.

"Now you don’t have to worry about concatenating CSS, compressing images, caching, gzipping resources or other web performance best practices," Ramani wrote.

Google has promised an increase of loading speeds of up to 60 percent and has set up a speed test site, which will schedule tests from different locations worldwide, on different browsers and networks. This will allow webmasters to measure the exact speed for a site.

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