Pamela Anderson Taps Secrets in Lace for Couture Stocking Collection

Aug 5, 2011 11:00 AM PST

LEESBURG, Va. — Pamela Anderson has signed a global licensing agreement with stocking designer Secrets in Lace to create, market and distribute her leg wear line, the Pamela Couture Collection of authentic nylon stockings.

“I am very pleased with the initial collection — I love every one of the styles because they cover every fashion occasion,” Anderson said.

The Pamela Couture Stocking Collection includes five stocking styles and is available to purchase at SecretsInLace.com. The line also is available for wholesale purchases.

CMG Worldwide celebrity agent Mark Roesler, who negotiated the licensing deal, said, “We worked with Secrets in Lace on the Pamela Couture Collection because they are the premier company in the stocking industry and have a history of making women feel sexy in their lingerie. This collaboration is the perfect match, as Pamela Anderson exudes sex appeal, and her stocking line is no exception. She knows how to play up her assets; and, this line exemplifies just that.”

Secrets in Lace President Daniel J. Whitsett told XBIZ that Anderson worked with the company’s design team on all aspects of the collection to include specific colors and stocking styles.

“She personally sketched the logo for us and we had our graphics team stylized it,” Whitsett said, noting that Anderson’s signature logo is printed on the top (welt) of each stocking style — a technique that was used in the 1960s and 1970s.

Secrets in Lace specializes in classic-style authentic nylon stockings and coordinating bra, garter-belt panty styles, as well as girdles and bullet bras, since 1984.

The Pamela Couture Stocking collection is Secrets in Lace’s newest exclusive collection — the company also offers the Dita Von Teese Collection and Bettie Page Collection of hosiery.

“The Secrets in Lace woman is fashion-forward and nostalgic,” Whitsett said. “We think Pamela is all that and more.”

For wholesale information, email wholesale@secretsinlace.com.

Photo credit: Emma Dunlavey

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