U.K.-Based 'Fly' Digital Adult Magazine Debuts

Aug 11, 2011 12:00 PM PST

LONDON — The debut issue of Fly, a fully interactive, online adult magazine, is available now featuring Tori Black on the cover.

Based in the U.K., Fly is a free monthly digital magazine that is focused on covering the biggest stars and productions in the adult industry worldwide. The first issue can be accessed through TrulyFly.com.  

Fly is written and designed by industry experts utilizing an innovative approach to appeal to the widest possible audience of both men and women. The magazine's digital platform is at the cutting edge of technology and design, with the intent of giving readers a "witty and informed guide to all things adult."

Its creators say Fly "will champion the adult industry and give it a cool, bespoke voice to an ever growing readership from all demographics."

Fly was originally introduced as Knuckle Magazine, but publisher Neville King said that "extensive market research helped fine-tune the product, which has become the hipper and hotter Fly."

The debut issue includes exclusive features, interviews, news and reviews covering a broad range of adult entertainment. Highlights of the first issue include interviews with top French producer Gregory Dorcel and U.S.-based star Tori Black.

Fly will also take a look at "Barbie porn," the "weird and wonderful" Japanese sex industry and Vivid Entertainment's parody of "The Incredible Hulk." In addition, super slut Bobbi Starr gives readers sex tips and Fly visits the set of a hot vampire spoof.

Fly's review section covers some several notable new releases, including Hustler's "This Ain't Ghostbusters XXX" and Revolution X/Digital Sin's "Star Trek: The Next Generation: A XXX Parody."  Fly rounds out its coverage with some lighter fare that includes how to buy a bottle of Ron Jeremy’s rum.

Promotional plans call for an international TV ad campaign and a direct mail campaign targeting more than a million email addresses collected from qualified adult consumers. An aggressive online marketing effort and customized viral video push is also in the works.

Fly’s editor Jason Maskell explained, "The media integration that goes into Fly is something publishers in the adult industry have tried to do for years. There's no reason why video content has to be distinct and separate from a centerfold or a video review, or why our readers can't access the magazine no matter where they are in the world.

"Fast Internet connections and computing technology have come to a point where an online magazine like Fly is possible, and we're excited to be the first to launch something truly new and revolutionary in the adult industry."

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