Doc Johnson Celebrates 35th Anniversary

Aug 31, 2011 11:45 AM PST

NORTH HOLLYWOOD, Calif. — Novelty giant Doc Johnson is celebrating its 35th anniversary this September by sponsoring a 35 day-long giveaway on Facebook and Twitter.

The company said fans and followers can tell the Doc Johnson team, via tweets or wall posts, their favorite things about Doc Johnson and be automatically entered to win one of 35 prizes.

Founded in 1976 by Ron Braverman who then purchased, “a very small company that sold adult toys along with gag novelties and rubber fishing items,” Doc Johnson has evolved into the preeminent sex toy brand.

Since then, the company has grown and evolved from a factory of just 1,500 square feet with 9 employees to a nearby 33,000 square foot location.

Now the Doc Johnson family employs more than 500 people, occupies over 250,000 square feet, and offers a catalogue of almost 10,000 products.

Billing itself as “the largest sex toy company in the world,” the company said while business has shifted overseas for some products, the majority of its products are still “Proudly Made in the USA.”

Another theme that has remained constant in the history of Doc Johnson is an emphasis on nurturing employee relationships. Braverman said, “Many members of our team have been here for over 20 years, some for over 30, and even some from the beginning 35 years ago. Personally, it makes me proud to have a family of people that I look forward to working with every day.”

In recent years, Doc Johnson noted that has increased its public relations focus to include a dedicated marketing department, and has also brought its entire art department in-house.

This year the company developed a new user-friendly flagship Doc Johnson website that it said will continue to improve over the next few weeks prior to its official launch in September, as well as the development a new promotional tool due early next year that is likely to “revolutionize the industry.”

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