CalExotics Unveils 'First Time' Line

Sep 28, 2011 9:00 AM PST

CHINO, Calif. — California Exotic Novelties has introduced its First Time line of sex toys targeted at women new to pleasure products.

“We understand the perspective of the consumer who may have never entered a sex store or experienced a pleasure product,” said Susan Colvin, president and CEO. “The First Time Collection is our way of responding to the needs of the newcomers to the adult novelty market segment.”

The company said the products feature an array of vibrators in classic shapes and designs including three First Time Softee Vibes, Teasers, Pleasers and Lovers. They all have a plushee, soft, removable sleeve and come in three designs.

The other five vibrators in the collection are hard ABS with a silky, soft PU cote and include Power G Vibes, Tulip Vibes, Power Vibes, Mini-G Vibes and Mini-Vibes.

For women new to anal play, the line also includes the First Time Love Beads that are sized for beginners with flexible beads that are slim, graduated and have an easy-to-pull retrieval ring.

All of the First Time products are available in pink and purple.

Jackie White, vice president of sales said, “As the market grows and more people are introduced to adult toys, it makes sense to offer products that are in sync with their sensibilities. Retailers have a sure-hit with the First Time Collection.”

CalExotics noted that the pink and purple packaging, pretty woman and inviting copy are all designed to capture the attention of women shopping for their first vibrator.

Al Bloom, director of marketing commented, “Focus groups helped us really understand the mindset of the first time toy user. This line is destined to be a big hit.”

The First Time Collection is in stock now and available to order.

For more information or to order the products contact Bloom at (909) 465-4946 or email  

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