Android Continues to Gain Market Share

Nov 4, 2011 6:00 AM PST

LOS ANGELES — Android continues to dominate the smartphone market share, while iPhone remained the same, according to new findings from Nielsen.

According to the numbers, smartphones account for 43 percent of the market in Q3, compared to 40 percent in Q2.

Those were the same numbers for Android, which accounted for 43 percent penetration in the U.S. market, compared to 40 percent the quarter before.

Nielsen reported that Apple’s market share remained steady at 28 percent.

As with Apple, Windows Phone saw no change in its market share, which stood at 7 percent, while RIM declined slightly to 18 percent compared to 19 percent the quarter before.

The report also revealed smartphone ownership by age group. The 25-34 age group is providing to be the most smartphone-friendly at the moment, with a penetration of 62 percent of smartphone owners.

Those aged between 18 and 24 are second in the rankings, with smartphone penetration of 54 percent.

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