Trigg Labs Supports People's Decision to Pull Wet Platinum Ad

Nov 18, 2011 1:30 PM PST

LOS ANGELES — Trigg Laboratories announced today that a full page advertisement for the company’s Wet Platinum Premium Lubricant was pulled from the Nov. 28 issue of People magazine.

The ad features an image of two pairs of feet, one larger and one smaller, sticking out of a bathtub with the tagline, “Play in the Bedroom, Bath, Spa or Shower.” 

People’s managing editor made a last-minute decision not to run the advertisement due to heightened sensitivity resulting from the Penn State scandal, which is covered in the Sexiest Man Alive issue.  An apology was made to Trigg for any inconvenience this may have caused.

“We respect and support People Magazine’s decision to pull the Wet Platinum advertisement from the Sexiest Man Alive issue,” said Michael Trigg, CEO of Trigg Laboratories. 

“While the original creative was intended to denote a consenting adult man and woman together in a bathtub, we understand how the image and tagline can be misconstrued, especially in light of the troubling allegations of child abuse at Penn State.  Our creative team will work closely with People to create a revised version that shows the benefits of Wet Platinum.  We look forward to publishing our new advertisement and working with People magazine on the upcoming Best of 2011 issue.”

The original creative had run previously in OK! Magazine, In Touch Weekly and earlier issues of People and was set to run in People’s Sexiest Man Alive issue featuring actor Bradley Cooper.  

Time Inc., the publisher of People magazine, incurred charges to pull the advertisement.

“Trigg Laboratories looks forward to the new Wet Platinum advertisement that will run in the Dec. 26 issue of People magazine pending approval from Time Inc.,” Trigg said.

“We remain dedicated to creating fun-loving, intimacy enhancing products for use only by consenting adults.”

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