JOPEN Releases Intensity

Nov 22, 2011 2:45 PM PST

CHINO, Calif. — JOPEN on Tuesday released the highly anticipated Intensity, a new product created by a team of medical professionals.

Intensity has a unique claim-to-fame, the company says: "It is the first pleasure product to be made from an item intended for a completely different purpose — to strengthen a woman’s pelvic floor muscle."

“We’re all excited to officially roll out the first Intensity products so they can get into the hands of consumers,” said Susan Colvin, president and CEO of JOPEN. “People have been asking for — begging for — Intensity for months. We are thrilled to deliver an item that can provide sexual wellness and pleasure like nothing else on the market.”
 
Al Bloom, JOPEN's marketing director for JOPEN, said that as the medical team tested its first prototype they discovered that women reported incredible pleasure as a side effect.

"They realized they had much more than a product that would strengthen Kegel muscles, it was also capable of delivering satisfaction," Bloom said. "They brought the concept to the all-women product development team at JOPEN. The result of the collaboration is Intensity — a product that can both strengthen the Kegel muscle essential to a woman’s health and has the potential to create intense pleasure.”

JOPEN is offering an Intensity Insider Program in conjunction with the rollout to help empower and educate women about Kegel exercises and sexual wellness while using Intensity. Women interested in becoming an Intensity Insider can register here.

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