Kendra Wilkinson Partners With Evolved Novelties for LoveCandy Line

Nov 30, 2011 2:00 PM PST

LOS ANGELES — Kendra Wilkinson has joined forces with Evolved Novelties to create her own collection of intimate products, LoveCandy.

The company said that Kendra’s sexy and confident personality speaks to Evolved’s client base of strong females with the goal of empowering woman.

“Evolved is a company that used their imaginative vision and commitment to quality to grow tremendously within the Sexual Health and Wellness market within the past five years,” said Marcus Higgins, marketing director at Evolved Novelties.

“With Kendra we expect to dynamically develop the category in both our traditional specialty channel and mainstream locations that are already seeing growth, such as Walgreens, CVS and Target.”

The LoveCandy product line will include aromatherapy, bath and body products, a lingerie collection and novelty items, with its first set of products debuting this winter. 

A sneak preview of her aphrodisiac infused product using super fruits including acai and goji berry will be available to view and pre-buy on the Evolved World website in December.

Kendra’s LoveCandy website will launch in December, where fans and consumers can shop her entire collection. She will interact with fans on her Evolved World page where they can read blogs, watch vlogs and listen to podcasts.

Wilkinson will be discussing everything from what she loves most about her husband to how she makes herself feel great, in interviews with Evolved Novelties’ resident ‘sexpert’ Dr. Ava Cadell.

Viewers will also have a chance to intermingle with her on an intimate level by sending in questions.

The LoveCandy collection will also be available in stores.

For more information on the new line, visit

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