Sliquid Expands 'Ride' Brand

Dec 15, 2011 3:00 PM PST

DALLAS — Lubricant and lotion manufacturer Sliquid announced two new additions to its Ride Dude cosmetics brand today.

“Ride Razor” and “Ride Rub” will both be launched in January at the ANME Founders and XBIZ Retail Expo shows in Burbank, CA.

“Ride Razor and Ride Rub will follow in the tradition of the Ride brand,” said Dean Elliott, owner of Sliquid. “They are aesthetically designed to appeal to men, but are made with ingredients that are completely safe for women to use as well. We have always been and will always be a company dedicated to female safety; our men’s cosmetics and lubricants are no exception to that rule.”

The company said Ride Razor is a lanolin-free, vegan-friendly shave cream that can be used on any part of the body. It is non-foaming and formulated for all skin types, especially appealing to anyone with dry or sensitive skin. The cream will debut with two invigorating scents, Desert Sky and Ginger Lime, each designed to awaken the senses.

Ride Rub is an oil-based lotion, formulated to enhance male masturbation. Its proprietary blend includes extracts of sweet almond oil, coconut oil and grape seed oil, which are infused with high quality dimethicone.

“We are really excited to debut the new Ride products at ANME and XBIZ Retail,” Elliott added. “We took our time developing both of these products to get the perfect formulas, and these are both products that I am proud to use myself. The fact that they are completely body safe for men and women is just icing on the sensual cake. We will continue to evolve the brand in the New Year with products that meet the needs of all the dudes out there looking to saddle up behind closed doors.”

For more information about the products or to place an order call (800) 754-7843 (SLIQUID) or email

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