CalExotics Introduces New Plan-o-Grams

Feb 1, 2012 9:00 AM PST

CHINO, Calif. — California Exotic Novelties introduces a new series of plan-o-grams that outline store merchandising options.

Featuring 39 collections in all, the plan-o-grams can be used as a quick reference guide for setting a wall, merchandising an end cap, and for displaying entire California Exotic Novelties’ brands together.

“Providing plan-o-grams is part of our commitment to helping retailers with their merchandising needs," said Susan Colvin, president and CEO of California Exotic Novelties. "We are dedicated to working with retailers to make the most effective in-store marketing solutions possible.”

California Exotic Novelty plan-o-grams feature favorite collections like Basic Essentials, COLT, Precious Metal, Shane’s World and Tantric. New collections such as, Booty Call, The 10-Function Love Rider Complete Strap-On System, Phil Varone’s Sex, Toys and Rock ‘n Roll, and Playful in Pearls are also included.

“The expert sales team at CalExotics is here to help retailers merchandise their stores," said Jackie White, vice president of sales for California Exotic Novelties. "Austin Ferdinand is our traveling retail relations expert. He is available to help stores set up plan-o-grams and utilize mainstream merchandising techniques.”

The plan-o-grams not only feature the collections, but include possible signage options. All are professionally designed to make the most of wall space and to have a strong visual impact. “CalExotics understands that our success starts with the retailer, and that is why we are committed to their success,” said Al Bloom, director of marketing for California Exotic Novelties.

“In-store marketing that includes attractive walls and displays is a sure-fire way to merchandise like a mainstream store and increase profit margins.”

There is a downloadable plan-o-gram PDF available in the Product Information section of the California Exotic Novelties website. Or interested retailers may contact their account executive for more information.

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