Playboy Kicks Off Super Bowl With 'Carnival Mystique'

Feb 3, 2012 4:00 PM PST

CHICAGO — Playboy is celebrating this year’s Super Bowl weekend in Indianapolis beginning tonight with its "Carnival Mystique" at the Bud Light Hotel.

The event is described as an exotic journey underneath the big top where vintage French circus meets the seduction of a Parisian cabaret, replete with soaring aerialists and dancers.

"Carnival Mystique" celebrities, athletes and VIP guests will mingle alongside 16 Playboy Playmates and will enjoy live performances by R&B superstar Ne-Yo as well as DJ Reach and DJ Jessica Who.

"Playboy's unique, upscale event will take partygoers on an exciting, unmatched journey through the re-imagined world of Playboy," said Kristin Patrick, chief marketing officer. "We look forward to thoroughly entertaining our guests underneath the big top."

The party’s sponsors include Bud Light, PlayStation and MINI USA.

Guests will have the opportunity to test out Sony Computer Entertainment's new portable gaming system PlayStation® Vita (PS Vita), before its Feb. 22 launch.

Partygoers can also take a peek at the new, two-seater MINI Roadster, one of which will be part of a peep show display surrounded by shadow dancers.

The exclusive event will be held at the Bud Light Hotel at 105 South Meridian Street in the heart of downtown Indianapolis beginning at 9 p.m.

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