Mobile Now a Core Component of Google's AdSense

Feb 16, 2012 2:30 PM PST

MOUNTAIN VIEW, Calif. — Google is making mobile a core component of AdSense, the company’s lucrative engine for third-party websites to make money from Google ads.

Google product manager Vishay Nihalani in a blog post said the search giant was making it easier for publishers to use AdSense to monetize mobile web pages by migrating all mobile ad unit sizes, including the mobile banner ad unit, into the core product.

The new AdSense ad code automatically formats the ads for the particular mobile device's browser.

Prior to the change, publishers had to choose AdSense for Mobile as a completely separate option and many of those ads were designed for older mobile browsers.

"We will continue to support high-end ad requests from our AdSense for mobile content product until May 1," Nihalani said. "We strongly encourage publishers who have designed mobile web pages for high-end devices to use the new AdSense ad code to avoid disruptions to service.

"Note that publishers with mobile websites built for WAP browsers should continue to monetize using AdSense for mobile content. We continue to be committed to helping our AdSense publishers monetize their content as the mobile ecosystem evolves."

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