California Exotic Novelties Rolls Out New Product Videos

Feb 24, 2012 7:00 AM PST

CHINO, Calif. – California Exotic Novelties has announced the rollout of 185 new product videos.

Keeping with the company’s mission of being dedicated to the customer, the videos are valuable sales tools for distributors, brick and mortar retailers, online stores, bloggers and social media professionals.

With the addition of the new videos there are now just over 1,000 total videos in the CalExotics library.

“CalExotics is, and always has been, dedicated to our customers," explained Susan Colvin, the president and CEO of California Exotic Novelties. "Giving them the sales tools they need to be successful is an important component of our corporate philosophy. The videos are educational and informative and show consumers how to use CalExotics products. Perfect for integration on e-commerce sites and retail tube sites, the videos can be used to draw traffic, especially if used in conjunction with SEO marketing strategies."

Jackie White, VP of sales for CalExotics, remarked, “Having over 1000 product videos is a big milestone. As we continue to expand our collections you can expect to see a regular batch of videos from us twice a year.”

To make using the videos as user-friendly as possible, the company created CalExotics.TV, a tube-style site that allows users to stream or download CalExotics videos.

Director of Marketing Al Bloom explained, “You can easily browse for videos by item number or scroll through the library. Then either select Direct Link or Embed Code to get the video. We recommend streaming, which is a huge benefit as it saves our customer’s bandwidth.”

In addition to videos being available on CalExotics.TV, they are also viewable and downloadable directly from product pages on the CalExotics website. On the Product Information page there is a downloadable Product Videos list of all California Exotic Novelties videos in Excel. It includes embed codes and hyperlinks to the individual videos.

Additionally the videos are offered as content on QR Codes found on CalExotics packaging. There is a QR code zip file in the Video section of the California Exotic Novelties website. QR codes can be printed onto stickers and placed on products in retail stores.

Videos are also available on disc as MPEG files and as a continuous loop on DVD, giving brick and mortar retailers the ability to play them on store monitors.

Interested parties may ask their distributor or California Exotic Novelties account executive for more information.

A CalExotics TV One Sheet explains the various options for obtaining California Exotic Novelties videos; it is downloadable from the California Exotics website on the Product Information page. More videos will be added to California Exotics library after the next product release in July of 2012.

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