Naughty America Partners With Fleshlight to Create Co-Branded Store, Products

Feb 29, 2012 9:15 AM PST

LOS ANGELES — Naughty America has partnered with Fleshlight to create a white-label version of the adult toymaker's store that will offer products branded by the online adult entertainment provider.

The co-branded store naughtyamerica.fleshlight.com is hosted by Austin, Texas-based Fleshlight, and operated by Naughty America, headquartered in San Diego, Calif.

"This partnership is very interesting," said Fleshlight COO Brian Shubin. "We will be integrating our proven, tangible product sales platform in Fleshlight.com with one of the world's best/largest content providers in naughtyamerica.com."

The partnered store will offer numerous products, including Naughty America-branded Fleshlights, as well as 2012 XBIZ Adult Star Branded Pleasure Product of the Year, the "Fleshlight Girls/Lisa Ann" toy, which will be packaged with Naughty America's "Lisa Ann, Volume 1" DVD and a Naughty America T-shirt.

"To me, offering content viewers instant access to Fleshlight brand products is a win-win," Shubin said. "We have high hopes for this venture and couldn't be happier to be working with the folks at NA."

The partnership marks the first time Fleshlight is working with an outside entity to co-brand one of its stores.

"We are really excited to work with a partner like Fleshlight," said Naughty America CEO Eddie Arenas. "Both brands represent quality and will truly enhance the user experience at Naughty America."

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