XGEN to Unveil New Products, Contest Winner at ILS

Mar 5, 2012 6:00 AM PST

BRISTOL, Pa.  — XGEN Products will unveil new products as well as the winner of its display contest at the company’s booth at the International Lingerie Show, set for March 26-28 in Las Vegas.

XGEN will be presenting two new fashion accessory lines at ILS. As the latest addition to XGEN’s Eye Candy brand, Nail Foils are nail polish strips. Next to make their trade show debut are Color Shock hair adornments, a collection of sparkling extensions and iron-on crystals.

Lapdance Lingerie will once again be center-stage in XGEN’s booth, along with its comprehensive point-of-sale merchandising materials. XGEN will be announcing the winner of a fully-stocked Lapdance planogram display kit at the show.

 As part of its current customer contest, retailers have been challenged to create a unique and effective display for Xgen’s Pleasure Wigs. The winner takes home the Lapdance display kit valued at $750.

“This is going to be a really big show for us,” XGEN Vice President Andy Green said. “Between the new releases, the excitement over Lapdance, and our big contest winner announcement, we’re expecting a ton of traffic at our booth.”

Interested retailers are being asked to contact their XGEN rep to schedule an appointment.

“We are excited to see everyone, and definitely want to encourage scheduled visits,” continued Green. “I want to give all our customers the attention they deserve.”

To set an appointment with XGEN, call (877) 450-9436, or email sales@xgenproducts.com.

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