CalExotics’ Lupe Martinez to Appear on Playboy Radio en Español

Mar 8, 2012 1:00 PM PST

CHINO, Calif. — Lupe Martinez from California Exotic Novelties will appear on Playboy Radio en Español to discuss popular toys and the Hispanic pleasure product market.

Susan Colvin, president and CEO of California Exotic Novelties, says, “Lupe’s bilingual abilities, her expertise with the Hispanic market, plus her vast product knowledge, makes her the perfect spokesperson as we focus on this ever-expanding consumer demographic. Sales among the Hispanic community continue to rise. Providing information and education is key in developing a strong, loyal customer base.”

Host Alexis Amore has a product with CalExotics — the Alexis Amore Vibrating Pussy & Ass, which will be featured on the show. Additionally the novelty company will spotlight its line of Amante Caliente masturbators, the Support Plus Collection, and UP!, the popular line of lubricants and gels.

“Enhancement creams and gels are popular in the Hispanic market. In addition to the UP! line I’m going to talk about the great Arousal Gels that CalExotics offers,” Martinez said. “Plus I’ll discuss how to use lubricants with toys, and the best ways to keep toys clean. For fun I’m bringing the Hot Dice couples game which has instructions en Español.”

Some of California Exotic Novelties best-selling items also will be featured on the show, including The Butterfly Kiss and My First Jack Rabbit.

Jackie White, vice president of sales for California Exotic Novelties, says, “Educating consumers is cornerstone in our corporate philosophy. Lupe’s appearance on Playboy Radio en Español is part of our strategy to engage the Hispanic market.”

Martinez will be on Las Horas Picantes with hosts Alexis Amore and Ann Marie Rios on Friday, March 9 at 4:45 p.m.

The show can be heard on Sirius/XM channel 569. The call-in number is (855)727-7273.

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