SegPay Unveils New Brand Identity, Marketing Campaign

Mar 28, 2012 11:45 AM PST

FORT LAUDERDALE, Fla. — SegPay, one of the leading providers of Internet payment processing services, on Wednesday unveiled its new brand identity including a contemporary logo and stylized "conversation bubble" icon.

SegPay’s traditional blue and silver color palette has been updated with a splash of orange and lime green. The new look is designed to visually convey SegPay’s fast, friendly approach to exceptional customer service and commitment to innovation.

SegPay said its new tagline — "You get paid before we do™" — sums up the company’s competitive advantage: "Being the only company in its category to offer segregated payments that ensure its clients get paid before SegPay does."

As part of its brand enhancement, SegPay has also launched a new website and client admin interface.

SegPay’s new admin interfaces offers clients:

  • Easy access to SegPay configurations for NATS, MPA3 and the CCBill cascade, making set up a breeze.
  • Enhanced usability, faster load time, and reporting with a desktop feel, developed using Microsoft’s Sliverlight technology.
  • Expanded access, allowing webmasters the ability to set up sub accounts and control user access.

Visit the all new SegPay at SegPay.com.

“We are very excited about our new brand identity and the message it sends to the marketplace,” said Cathy Beardsley, SegPay’s president and CEO. “We now look like we feel: energized and excited about the future and helping our clients grow their businesses.”

As part of its rebranding efforts, SegPay has launched an integrated marketing campaign that includes traditional print and digital advertising. SegPay’s new brand identity and supporting ad campaign was developed by Atlanta-based Creaxion, one of the nation’s leading marketing firms. 

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