Bodywand Lands U.K. Distribution Deal

Apr 11, 2012 9:00 AM PST

BRISTOL, Pa. — UK-based Planet Earth Logistics has inked a deal to distribute XGEN’s line of wands.

The company said that as the brand grows in popularity, so does the need to expand the supply chain outside the U.S.

“Between word of mouth, advertising campaigns and trade shows, the Bodywand line is seeing exponential growth,” said Andy Green, XGEN vice president. “Securing international fulfillment was crucial, and we couldn’t be happier to be partnered with Planet Earth Logistics. They have established themselves as a leader in the U.K. adult market, and I’m certain they will expertly represent Bodywand.”

The Bodywand line currently consists of the original plug-in model, two rechargeable models and four mini-massagers.

“Bodywand has definitely become an established fixture in the adult market,” said Louise Boote, managing partner at Planet Earth Logistics. “Combining its high quality construction, size and style options, and crossover appeal, this is a brand our customers will absolutely love.”

XGEN said it will be revealing more news about the line soon.

“We’ve got some great things on the horizon — stay tuned,” Green said.

XGEN Products distributes the Bodywand line of personal massagers.

For more information, click here.

U.K. retailers can contact Planet Earth Logistics at sales@planetearthwholesale.com, or via the website, here.

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