CalExotics Presents a Social Media Webinar

Apr 20, 2012 10:00 AM PST

CHINO, Calif. — California Exotic Novelties presents the CalExotics Social Media Webinar on May 15.

The webinar is free for industry professionals who want to collaborate with California Exotic Novelties on social media initiatives and who are eager to discover the benefits of incorporating social media into their marketing mix.

“Social media is an important part of CalExotics marketing strategy,” said Susan Colvin, president and CEO of California Exotic Novelties. “The key aspect of it is the ‘social’ part. By collaborating on social media initiatives, working together to create and share compelling content, and by extending our collective networks through one another, we create a social media environment where everyone wins.”

Attendees will learn how social media is changing the way the world does business. They will also be given easy-to-use social media ideas and tricks to stay ahead of the competition.

“This is a great opportunity for our customers to learn about social media and how they can use it to increase business," said Jackie White, vice president and CEO of California Exotic Novelties. "I hope everyone attends.”

The webinar will also provide an overview of CalExotics’ new online community, Club CalExotics. Retailers, distributors, and party planners can learn how to utilize this social media platform to their full advantage.

“Club CalExotics bridges the gap between manufacturers, distributors, retailers and consumers," said Al Bloom, director of marketing for California Exotic Novelties. "It’s a great way for everyone to network and connect with one another.”

The webinar is presented by the California Exotic Novelties marketing and public relations department.

Al Bloom, Desiree Duffie, and social media coordinatorNichole Grossmann will deliver the presentation.

“We’re planning a fun and informative webinar," Grossmann said. "To make things even more exciting we’re giving away a CalExotics gift basket stuffed with samples of some of our newest products to one lucky attendee. It has a retail value of $300.”

The CalExotics Social Media Webinar will be presented live at 11 a.m. PDT on Tuesday, May 15. Space is limited and registrants are encouraged to login at their registration time to ensure a space.

A recording of the webinar will also be available a week after the live webinar.

Visit to register for the Social Media Webinar.

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