CalExotics Introduces Complete Strap-On System

May 4, 2012 9:00 AM PST

CHINO, Calif. — California Exotic Novelties introduces the Complete Strap-On System for the 10-Function Silicone Love Rider Collection.

“The Complete Strap-On System is a merchandiser’s dream,"  said Susan Colvin, president and CEO of California Exotic Novelties. "Part of our corporate philosophy is to help our customers succeed by being their merchandising partner. The products, the packaging, the entire Strap-On System concept, is the perfect example of the types of in-store marketing solutions we offer. The Love Rider Plan-o-Gram is a must-have for retail stores.”

The Complete Strap-On System includes premium, solid, silky-smooth, silicone probes with reverberating vibrations throughout the shaft. The full-body adjustable harness fits up to a 70 inch waist and is form-fitting, supportive and comfortable, the company said.

“Comfort in a harness is important to consumers,” said Jackie White, vice president of sales for California Exotic Novelties. “The Lover Rider is made to fit-right and appeal to a wide range of customers.”

The probes are available in pink and black, and come in four different styles. The G-Kiss, G-Caress, Thruster and Rippler each offer a unique shape. The probes are versatile and may be used with or without the harness. The Performance Plus controller features 10 powerful functions of vibration, pulsation, and escalation, as well as an auto on/off button. The memory chip resumes the last function used.

“The Complete Strap-On System offers consumers variety when shopping," said Al Bloom, director of marketing for California Exotic Novelties. "I recommend stocking the entire collection to get the Complete Strap-On System ‘effect’ on your store wall.”

The Complete Strap-On System for the 10-Function Silicone Love Rider Collection is available now from California Exotic Novelties.

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