Pipedream, Williams Trading Co. Bring Retailers 'Fifty Shades' Fetish Fantasy Promo

May 17, 2012 1:30 PM PST

CHATSWORTH, Calif. — Pipedream Products and Williams Trading have partnered for an exclusive cross-selling promotion with the "Fifty Shades" trilogy and an exclusive 14-piece mix of kinky essentials from Pipedream, including the award-winning Fetish Fantasy line.

"We can't keep copies of the 'Fifty Shades' trilogy in stock and it is the perfect cross-sell with Pipedream's Fetish Fantasy line," said Kelly Szwed, Williams Trading Co. marketing and promotions coordinator. "We wanted to partner up with Pipedream to boost our relationship, spotlight the Fetish Fantasy brand, and strengthen our retailer customers' sales. This kit will enable retailers to display & promote both the trilogy, which we carry, with items featured in the story from Pipedream."

The exclusive "Fifty Shades" inspired cross-selling kit from Williams Trading features products directly related to the bestselling literary sensation, as well as tried-and-true bestsellers from Pipedream that will suit any customer's taste and experience level, the company says.

The selection of products includes classic Fetish Fantasy beginner's bondage items such as cuffs, rope and breathable ball gag, as well as items that may appeal to vanilla shoppers such as the Fetish Fantasy Love Mask, latex stockings or corset, or the Maxi Wanachi wand massager. The cross-selling kit also has something for more adventurous shoppers with products such as anal beads, butt plugs and nipple clamps.

Presented as a plan-o-gram that can be incorporated into a store's layout as a wall or table display, retailers can create the ultimate BDSM/fetish destination in their store.

"We're pleased to bring Williams Trading's retail clientele the ultimate "Fifty Shades" cross-selling kit with products that the trilogy's fan base can identify with and that are priced for beginners," says Briana Honz, Pipedream's Visual Merchandiser. "The cross-selling kit offers flexibility and numerous opportunities to maximize any allotted space with an eye-catching BDSM display. Fetish Fantasy has already made a name for itself around the world as the No. 1 BDSM introductory line and with this promo, we bring retailers the power of branding coupled with the pop cultural phenomenon of 'mommy porn.'"

To take advantage of the exclusive promotion, contact Williams Trading Co., by calling (800) 423-8587, or email sales@williamstradingco.com.

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