XR Brands Introduces Vogue Label

Jun 26, 2012 6:00 AM PST

HUNTINGTON BEACH, Calif. — Adult product manufacturer XR Brands has debuted the Vogue collection of premium sex toys and pleasure objects featuring a contemporary design element unique to the brand.

Utilizing premium materials and superior construction, XR Brands said that Vogue offers retailers high-end quality they demand with competitive pricing. The Vogue collection is the luxury arm of XR Brands’ top-selling Trinity label, which offers retailers the basic essentials of vibrator and sex toy designs.

Vogue vibes feature materials, design, construction and packaging with a more style-conscious, luxury focus but merchandised with the same price- and quality-conscious elements that has made Trinity such a success.

“We chose to call this collection ‘Vogue’ because the name best represents the contemporary style and feel of the product line,” XR Brands General Manager Randy Alvstad said. “The inspiration came during the design process when we found that many of our creations stood a bit above the rest. We saw an opportunity to create a premium label, and Vogue was born!”

The Vogue collection features 12 products with cutting-edge design and premium materials, including silicone. A stand-out is the Inmi G Silicone vibe, a uniquely styled G-spotter that features clitoral stimulating nubs and a removable bullet vibrator. And the company said that as with all XR Brands products, Vogue features "eye-catching packaging" made for optimal retailer support designed by Brand Manager Michael Merrill.

“Our packaging is quite classy and made to support the upscale nature of the products within,” Merrill said. “Each item sits ‘suspended’ within a mirrored box, giving shoppers a 360-degree view without needing to open the box.”

XR Brands offers customized point-of-purchase support for the Vogue line, including header cards, side panels and feature call-out cards.

For product information, visit TrinityVibes.com/vogue. For sales information, email Alvstad at randy@xrbands.com.

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