Launches Mapping Function

Jul 25, 2012 8:30 AM PST

LONDON — U.K.-based dating platform, announced today its new map function that allows users to search profile locations by creating a visual landscape.

The "Who’s Near Me" tool creates clusters on the map that members can zoom in on to see how many members are in their neighborhood, the area where they work, or more distant locations.

For security reasons, the exact location of a person is never revealed and users can only zoom in on the map to a certain point, restricting specific details such as road names and landmarks.

By highlighting the accessibility of other members, the function enhances member engagement and keeps members online for longer, ultimately increasing conversion rates and increased revenue, according to the developers.

The function is currently available across the company’s dating networks in the U.K. and Australia, with a view to roll out across other international territories in the near future.

“One of the main reasons why I picked to work with was the fact that they have a great tech development team based in-house. Since joining as a partner, I have witnessed countless platform updates and improvements and ‘Who’s Near Me’ is another great example of their work, which lets me focus on driving traffic to my sites,” Neal Patterson, owner of F-Buddy said.

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