B Swish Unveils New Premium Line Packaging

Jul 25, 2012 3:30 PM PST

LOS ANGELES — B Swish has unveiled the revamped packaging of its Premium Line of rechargeable massagers.

The new black box packaging displays the product on the front of the box with a spot UV finish that stands out on retail shelves. The boxes are also designed to be used as self-displays.

 According to the company, the packaging upgrade was inspired by customer feedback and timing.

“B Swish has been producing toys since 2007 and felt it was time to update our packaging in response to customer feedback,” Jae of B Swish, told XBIZ. “We listened and have now taken on comments that the old packaging did not display the toys predominately enough.  This new design makes it clear to the consumer exactly what is in the box and how the toy will look.  There will be no surprises for the end consumer.”

The updated packaging also coincides with the division of B Swish products into three distinct lines. 

“We started with the revamp of the Premium Line packaging first  as we feel these four toys designed to perfection deserve a new look which more faithfully displays our brand as the affordable luxury it really is,” Jae said. “These are our top of the line massagers and it is time that their packaging reflects their luxurious feel and quality.”

B Swish’s Premium Line toys include Bcurious, Bsoft, Bnaughty Unleashed and the soon-to-be-released Bbold.

“The Premium Line features four toys designed to perfection,” Jae said. “The Bnaughty unleashed being the most popular. This remote controlled bullet, which infuses originality with creativity and delivers a focused vibration to pin point that perfect spot, is the ultimate toy to use alone or relinquish control to that special playmate.”

The Bcurious, Bsoft and Bnaughty Unleashed are all available now with a MRSP range between $69.97-80.75, with the Bbold joining them shortly. The Premium Line of vibes all utilize a USB charger and are waterproof.

“B Swish has always carried rechargeable toys, and we plan on continuing to release rechargeable toys in the future,” Jae said. “Once again, this is the result of listening to what our customers want. People are becoming more and more environmentally friendly and conscious of their carbon footprint. By omitting batteries from the majority of the products in the Premium Line we are not only helping the environment but we are also making the use of our massagers more convenient for the consumer.

“If a toy loses its charge the user can now simply recharge it from the comfort of their home by either plugging it into a USB wall adapter (such as those that come with iPods, iPhones or Blackberries) or the side of their computer. No need to run out or keep spare batteries hanging around any longer!”

For more information, visit BSwish.com.

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