CalExotics Celebrates Jack Rabbit's Anniversary

Aug 30, 2012 2:30 PM PST

CHINO, Calif. — California Exotic Novelties celebrates the 30th anniversary of its best-selling vibrator with the release of the Black Label Jack Rabbit Anniversary Edition, now available in stores and at

“It’s hard to pinpoint exactly when the first Jack Rabbit was born,” CalExotics President and CEO Susan Colvin said. “Since one never wants to reveal their true age, let's just say the Jack Rabbit originated over 30 years ago. The name came later, but the product would become iconic in the world of pleasure products.”

The Black Label Jack Rabbit Anniversary Edition features a sleek, black, silicone design and includes three speeds of shaft rotation and vibration and seven different functions of vibration, pulsation and escalation. Rechargeable and battery-operated versions are available.

“You can find the original Jack Rabbit in our very first catalog," CalExotics Vice President of Sales Jackie White said. "Through the years it’s gone through many incarnations and recently was declared number one on ETO Magazine’s list of the Top 100 Sex Toys of the Decade. It is an all-time best-seller that everyone loves.”

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