Playboy Launches Online Wine Club

Sep 19, 2012 8:00 AM PST

LOS ANGELES — Playboy Enterprises, Inc. today announced the launch of its online Playboy Wine Club for U.S. wine enthusiasts through a licensing agreement with Internet wine curator Barclay’s Wine.

The company said the new Club is the first of a series of Internet-based initiatives being developed by its digital ventures group.

The online-only Club will offer wine aficionados exclusive selections from around the world, sourced from boutique vineyards. The subscription e-commerce club includes a quarterly full-case delivery program, a diverse online wine store, and exclusive online wine offers for private customers.

Membership in the Club is available to U.S. residents only.

“The Playboy lifestyle is about bringing the best the world has to offer to consumers. We carefully select a handful of wines that represent the essence of the Playboy brand — delightfully jovial, indulgent and carefully crafted — while catering to the consumer’s desires to celebrate life and live it with a little style,” CEO Scott Flanders said.

He added, “We look forward to sharing our favorite wine picks and giving the Playboy customer an easy way to discover and experience distinctive wines with our Playboy Wine Club.”

For $129 for 12 bottles, the Club features a quarterly full-case delivery offering known as the Playboy Wine Encounter. New members will also receive 50 percent off on the first shipment.

Specially packaged wine selections are also available in three, four, six and 12 bottle packs and pricing will range from $9 to $100 per bottle. Individually selected à la carte wines are available from $13 to $150 per bottle.

The initial sign-up offer is a $10 credit with no cost or obligation. The special selection cases are pre-set so members can check out tasting notes for the wines before purchase. Wine club members will also be notified prior to shipment on the selected wine offerings so they have the opportunity to accept or opt-out.

The comapny said  it will provide members with exclusive deals, loyalty programs and opportunities to participate in wine experiences with special wine tours and tastings.

“Playboy is one of the most dynamic and recognizable brands in the world, and we are thrilled to be able to serve their passionate and diverse fan base with our curated selection of exclusive wines. We will be offering a wide range of wines from our featured producers, representing great value and impeccable quality,” Robert Imeson, CEO of Barclay’s said.

Enthusiasts can sign up for the Club here.  For additional information on membership visit PlayboyWineClub.com.

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