Private Media Signs Digital Distribution Deal With Beate Uhse

Oct 4, 2012 9:30 AM PST

BARCELONA AND FLENSBURG, Germany — Private Media Group, a leading provider of adult entertainment, and Beate Uhse Licensing BV, one of Europe’s largest producers and owners of adult media, have announced a new distribution agreement.

Under the terms of the five-year deal, the Barcelona-based Private will distribute Beate Uhse Licensing’s digital media worldwide on an exclusive B2B basis. That includes Beate Uhse's new releases and back catalog totaling more than 1000 titles. Based in Germany, Beate Uhse Licensing’s brands include Daring!, Pleasure, Diablo, Legal Pink and Collateral Damage.

The companies say the agreement will allow Private to offer a broader spectrum of content to digital platform operators while enhancing revenue and market awareness of Beate Uhse Licensing’s core brands

“Private is by far the best positioned company to distribute our library and new productions to digital platform operators across Europe and the Americas,” said Martijn van der Hoven, managing director of Beate Uhse Licensing.

“Private’s sales force is dynamic and has a proven track record of serving the evolving needs of media platform operators," remarked Serge van der Hooft, CEO of Beate Uhse Licensing’s parent company Beate Uhse AG. "By adding Beate Uhse Licensing’s digital rights to Private’s portfolio, we will substantially increase our market reach.”

Charles Prast, president and CEO of Private, added, “By offering Beate Uhse Licensing’s diverse library and new branded content to both new and existing digital distributors we will enhance our position in the market. It is no secret that operators are looking to reduce the number of intermediaries with which they do business. By Private offering a more comprehensive content portfolio, both Beate Uhse and Private benefit.”

Thursday's announcement comes on the heels of the recent agreement by Private to grant extensive exclusive physical media distribution rights to Beate Uhse’s wholesale group, SCALA Playhouse.

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