Cherry Media's Dimambro: New Mobile Opportunities to Exploit '50 Shades'

Oct 11, 2012 1:00 PM PST

BARCELONA — Julia Dimambro, founder and CEO of Cherry Media and the Cherrysauce mobile adult brand, has published a retrospective look at the impact of the "50 Shades of Grey" phenomenon and it’s continued affect on the adult entertainment industry.

Dimambro’s article published on Cherry Media’s new adult mobile industry resource site, CherrySource.net, analyzes some of the reasons why "50 Shades" has become such a huge global phenomenon, the social impact the book has had on the world’s female population, how mainstream and adult companies have successfully exploited it so far and how the mobile adult biz can profit from E. L. James’ bestselling trilogy.

“The success of '50 Shades of Grey' shows that there is a whole female demographic interested in sexual fantasy that has yet to be fully exploited," said Dimambro, who started up Cherry Media in 2003. "Women are now more independent, with their own disposable income and a new freedom of sexual expression. 

"With 9.6 million eBook downloads in the U.S. alone allowing women to read it privately on their iPads and Kindles, the trilogy has really opened up a new chapter in adult entertainment. Nowadays there are new economic opportunities that just weren’t there 10 years ago including mobile entertainment and the emergence of tablets.

"It’s time for adult companies to exploit this growing new audience that has had its sexual expression released into a mainstream environment by the book.”

To help mobile companies profit from the current media and consumer frenzy for the story, Cherry Media’s ’50 Shades of Submission’ collection contains themes and fantasies detailed in the book’s storyline along with a set of targeted marketing tools to help mobile site owners and network operators exploit this global sensation.

Global sales of the trilogy are reported to be more than 40 million, with the U.S. accounting  for 20 million of those sales, while the U.K. accounts for 12 million. The book is now being sold in nearly 40 countries around the world and has been reprinted on a weekly basis since the first publication.    

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