Sportsheets Celebrates 1st Anniversary of Sex & Mischief

Oct 14, 2012 6:00 AM PST

HUNTINGTON BEACH, Calif. — Sportsheets is celebrating the first anniversary of the award-winning Sex & Mischief collection, which has hit record sales numbers and inspired an entirely new way to market BDSM fantasy products, the company says.

 “We’ve accomplished more than we ever imagined with this product line and it becomes clearer every day the impact we’ve had opening the minds — and hearts — of men, women and couples around the world,” Sportsheets President Julie Stewart said. “We’re so grateful for all of our loyal customers who have embraced the brand and believed in the quality of the look since Sex & Mischief came out. It’s been a fruitful, inspirational year and we can’t wait to see what next year holds. We guarantee it’ll be fun!”

Following the Sex & Mischief collection’s unveiling, the product line has been featured as an easy-to-use, non-threatening, and fun-to-try series of intimate products showcased in high-fashion packaging for mass consumer appeal. From Businessweek magazine to ABC’s hit “The View” Sex & Mischief has been a trailblazer and trend-setter in the mainstream media.

“Customers love the packaging and adore the price point and product quality, and when the ‘Fifty Shades of Grey’ trilogy came out the retail industry scrambled to display our black-and-white plan-o-grams alongside the erotic book series,” Stewart said.

Sportsheets said it also would like to thank its dedicated and growing team for their hard work and creativity, which has helped bring month after month of record-breaking sales and popularity.

“Sex & Mischief has grown into a huge brand and we see the signature black-and-white packaging in stores everywhere,” Sportsheets founder and CEO Tom Stewart said. “It’s amazing how ahead of the curve we were with the sexy gray scale imagery – who knew that the color gray would one day sweep an industry that was founded on pink and purple?”

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