Planet Earth Debuts Play Vibrator, JBoa Ring

Oct 27, 2012 12:00 PM PST

LONDON — Planet Earth has added a new vibrator to its collection, the Play — an ergonomic hand-polished multiple-speed steel vibrator.

According to the company, the Play targets big-spending customers who want  a toy that is functional yet refined.

Part of the Shy range, which aims to create beautiful pleasure objects designed for women, the Play is a baton-style vibrator that has been designed with two smooth rounded edges, the thinner of which conducts the vibration. Operated from a twisting base, the Play features three different functions and is simple to turn on and turn off.

Sam Godfrey, general manager at Planet Earth, says: “The Play vibrator is something that people will be drawn to; it’s the kind of product you have to pick up and play with. Thanks to the recent trend for high-end toys we know there is a huge market for these products and the Play will jump to the head of the list for women’s most desired toy this year.”

Adele Powell, business development manager, added: “There has been a growing trend for manufacturers to move away from silicone and experiment with tactile materials such as wood and metal and the Play is a fantastic example of how to do that and get it right. Not only does steel make this vibrator super smooth and lovely to handle, it also works very well with a range of lubes and can be heated or cooled for sensory pleasure.”

According to the company, the Play has been shaped so that it is easy to handle and can be used for clitoral, vaginal and anal play used internally and externally. It has been designed and manufactured in the UK and is presented in an elegant box, making it the ideal gift, with a black velvet storage pouch also included.

Planet Earth also announced the availability of the JBoa, the second piece of gentlemen’s jewelry from the Velv’Or range. The JBoa is a lasso-style penis ring that is adjustable and can help men sustain an erection and increase sensitivity during sexual intercourse.

The JBoa follows hot-on-the-heels of the JNaja, a solid-state curved penis ring which was launched earlier in the year. Unlike the JNaja, the JBoa uses flexible high-grade silicone, secured by an etched hand-finished stainless steel ring. This means that one size fits all, as it can be tightened during use to establish the perfect fit.

“Velv’Or JNaja has been a massive success. We have been overwhelmed with enquiries for the product, so it just made sense to stock the JBoa, which we know will continue to capture the imagination of the public,” Godfrey said. “Both the JNaja and JBoa are made with excellent materials, they each work fantastically well and the overall branding of the Velv’Or range is exceptional; men love it because it looks sophisticated and stylish and makes a device which normally would be a bit clinical or dull look elegant and desirable.”

For more information, contact Planet Earth on +44 (0)1924 333 320 or email

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