'Sex Toy Dave' Launches Fashion T-Shirt Line With Happiness Brand

Nov 2, 2012 7:00 AM PST

LOS ANGELES — "Sex Toy Dave" Levine and Happiness Brand clothing have launched a line of high-fashion T-shirts now selling in stores in the U.S., Italy and Spain. 

Levine, one of the largest distributors of adult products on the Internet, partnered with Michael Scarpellini, founder of Happiness Brand to market the clothing.

Two of the most popular shirts released are the "I keep my phone on vibrate" and "50 shades of Pink,"  according to the partners. The shirts are now available in Fred Segal's store in Santa Monica, California, the famous Block 60 Riccione store in MIlan, Italy, My Closet Italia chain of stores in Italy, Spain and the U.S., and more stores worldwide.  

Levine is known for appearances on Seasons 1, 2, and 5 of Bravo's “Millionaire Matchmaker” as well as several other reality shows. He’s also known as a major adult products distirbutor  through his B2B sites and flagship retail site, SexToy.com.

According to Scarpellini, his company has grown rapidly over the last few years partially through collaboration with Levine. "We like creative people like Dave who not only run a great business but show a unique ability to market themselves and their brand.  So we approached Dave to come up with some design ideas for us," Scarpellini said.

Levine said he immediately emailed Scarpellini with several design ideas. "Creating a clothing line is a much more fun, creative, and profitable way to market my brand than directly advertising sex toys." 

Once the shirts were printed, several large stores decided to buy put them on display.  "Our buyers are interested in these designs because they are unique and tap into popular sexual attitude trends," Scarpellini said.

For information about the line or to purchase the shirts visit SexToyDave.com.

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