Lovehoney Reports Booming Sales of Fifty Shades Range

Nov 13, 2012 6:00 AM PST

BATH, England — Lovehoney says it has sold out of a third of the official range of Fifty Shades of Grey brand pleasure products.

A third of the entire stock intended to last until Christmas sold out on the first day of trading after the collection became available for pre-order for the first time exclusively at Brtiain’s biggest online sex toy retailer, Lovehoney.co.uk, the company said.

Among the bestselling items are the Inner Goddess Silver Balls, Insatiable Desire Mini Vibrator and the Yours and Mine Vibrating Love Ring.

The best selling soft bondage item was the You. Are. Mine. Metal Handcuffs, followed by the Please, Sir Flogger and No Peeking Twin Blindfold Set.

By Christmas, more than 100 million people worldwide will have enjoyed the books, according to Lovehoney.

With names inspired by passages from the books, this is the first time that fans have been able to buy the official sex toy and soft bondage merchandise.

“We have been overwhelmed by the response,” said Lovehoney co-founder Neal Slateford. “The figures show which pleasure products described in the books have really captured people’s imaginations. A year ago, silver balls were hardly known. Now millions of women want to try them in their bedrooms.

“Encouraged by the books, couples are buying the Official Fifty Shades of Grey sex toys and bondage items for Christmas presents in unprecedented numbers. It looks like a lot of British couples will spend Boxing Day handcuffed to the bed!”

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